Shopify product feed management software

Boost your sales by listing your products on global marketplaces and affiliate networks

Struggling to keep product listings up-to-date across multiple shopping platforms? You need a feed management solution that will quickly build reliable bridges between your Shopify store and marketplaces. Look no further: the Mulwi Shopping Feeds app is the missing link between you and easy shopping data feed management. Buckle up for a smooth ride to sales growth!

Who is the feed management solution intended for?

Expanding sales through shopping channels is challenging for Shopify stores of all sizes. Our feed management platform can help any business selling on Shopify organize product feeds and simplify channel integrations. With Mulwi you can save time on creating shopping data feeds and instead spend that time growing your business.

Export store products to 200+ shopping engines

The Mulwi app is designed for creating product feeds - files in XML, TXT, CSV, or XLSX formats. These files automatically include values of product attributes (prices, descriptions, quantity in stock, etc.) from your Shopify store.

If you can’t find the required pre-installed template,

we will create it for you for free.

Ready-to-use feed templates

Create and set up feeds in just a few clicks.

Minimal manual intervention for shopping feed generation.

The main work on the shopping feed optimization is done by means of this module. You don’t need to manually edit feeds when using preconfigured templates.

Ready-to-use feed templates

Custom Feeds

Mulwi app allows users to create custom feeds, offering a solution when a desired shopping engine is not on the list or when a fresh start is preferred.

This feature empowers users to generate feeds in any format: XML, TXT, XLSX, or CSV.

Custom Feeds

Feed Full Customization

Make any modifications to the feed file.

You have the full power to generate the product feed you need. Create, customize, or duplicate any existing feed to use it as a template or start from scratch with an empty template.

Feed Full Customization

Product Filters

Fill your feed with the products you need.

Use filters to configure which products should be included in the feed. For example, exclude items that are out of stock or don’t have a product image.

Product Filters

Store Instant Synchronization

Immediately reindex product catalog changes on the store.

The Mulwi app instantly reflects changes to your Shopify product catalogue in feeds without waiting for manual or scheduled updates.

Store Instant Synchronization

Benefits of using multiple shopping channels for your Shopify store

Still uncertain how integrating your Shopify store with popular marketplaces can profit your business? Here are several reasons why you should start selling via multiple shopping channels:

  • Gain more revenue streams. If you rely on only one sales channel, you risk losing investments if it underperforms. Diversifying your income through multiple channels will help you maintain sales during low seasons and increase profits during peaks.
  • Reach a broader audience. Shoppers have preferences. Some people stick exclusively to one platform, some marketplaces are more popular with certain demographics. By spreading your net wide, you will catch more customers in this vast sea of shopping.
  • Increase brand trust. When your products appear on multiple well-known and trusted platforms, shoppers feel more confident about the product quality. By earning trust, you will not only attract new customers to your store, but also increase customer retention.
  • Build your online presence. Search engines recommend stores with better SEO rankings. Links to your store from multiple popular shopping channels will lift your store higher in search results and drive more organic traffic.

And with reliable product feed management software like Mulwi, you can achieve these results much faster and easier.

Our app is used by

More than 2500+ customers all over the world.

Ecoflow
Jack Jones
Tefal
Jackery
1More
Zte

In collaboration with

How does our feed management software work?

Expand your sales channels with the step-by-step user guide that will navigate you through the configuration of any feed you want.

01

Install the Mulwi Shopping Feeds app

Install the Mulwi Shopping Feeds app and create a merchant account in the required shopping engine.

02

Create a feed

Create a feed by using a pre-installed template or make a custom feed.

03

Improve the feed (if needed)

Exclude specific products and collections from export, use data mappings, modify columns and attributes output, translate texts, and much more.

04

Connect feeds with merchant account

Provide feed URL for schedule fetches, feed live URLs, FTP/FTPS scheduled upload, direct feed upload, and realtime product synchronization.

Friendly user experience

Our product feed management tool is built to provide complex services through simple processes. We’ve made sure to meet the needs of both beginners and advanced users:

  • Find a Shopify product feed to suit your needs among over 200 pre-installed feed templates Mulwi offers.
  • For those who prefer to start from scratch or cannot find a template that meets their requirements, our product feed tool offers the option to create your own custom feeds.
  • Customize any feed attribute with flexible data by utilizing liquid patterns, dynamic conditions, and dynamic expressions.
  • Create your own filters to include only the products you need.
  • Our product feed software can localize your feeds for various audiences with the help of product data translation, currency conversion, and selection of Shopify markets and stock locations.

With these features, even those new to data feed management software will quickly learn how to create and effectively manage your product feeds. How about giving Mulwi a try today to see for yourself how simple product feed management can be?

API Integrations

OTTO marketplace

A German e-commerce marketplace specializing in a diverse mix of fashion, electronics, and home products.

CDON marketplace

A leading Scandinavian marketplace offering a wide range of products including electronics, books, lifestyle goods.

And we are working every day on new integrations!

Our customers speak of us

Beewise

Great app! It does exactly what it's supposed to do, and the customer support is really helpful and quick! I highly recommend it to everyone!

Beewise

Beewise

Netherlands

Maxstore.no

The tool provides a good overview and is simple and intuitive to use. I needed help creating a specific feed for a collaborator. I got support right away, have been followed up and they have even delivered an improved feed. I have received better support than expected! I recommend this app!

Maxstore.no

Maxstore.no

Norway

Petopy Shop

Great app, great support by the team. Do not hesitate to use it if you need Xml export like us. Works perfectly!

Thank you Mulwi.

Petopy Shop

Petopy Shop

Turkey

Olivia & Kate

Very helpful customer service and good productfeeds! Would recommend the app for your webshops if you are looking for one

Olivia & Kate

Olivia & Kate

Netherlands

Shishi Chérie

Amazing App! Even more important than all the great app features is the support behind it. Andrii is super helpful & fast in case you experience any issues. You get a true 5 star support!

Shishi Chérie

Shishi Chérie

Germany

PetPost

Overall, the experience with Mulwi has been extremely positive. Creating and managing feeds can be quite stressful at times, but Mulwi has made the experience so simple and easy. They created a custom feed to suit my needs which was great! I highly recommend them!

PetPost

PetPost

Australia

Ciabalù

Supporto davvero eccellente, hanno subito capito e risolto il mio problema. Davvero un ottimo modulo per shopify.

Ciabalù

Ciabalù

Italy

Hypeone

Sehr guter Service. Support schreibt sehr schnell zurück und alle Funktionen sind vorhanden die man sich nur wünschen kann! (Very good service. Support writes back very quickly and all functions are available that you could only wish for!)

Hypeone

Hypeone

Germany

K and L Wines

A very sophisticated feed app and the back end personal support from the team has been incredible. I am not an automatic review writer, but this company deserves 10 stars. Thanks, guys, for all you fast uncomplicated and accurate execution of challenging integrations and feeds which we now have in place and are fully functional. Highly recommended!

K and L Wines

K and L Wines

United Kingdom

Furnhouse ApS

Very complex and easy-to-use app. If you don't have the technical skills, fast and helpful support (Andrii) is always on. Definitely recommended

Furnhouse ApS

Furnhouse ApS

Denmark

Beauty Outlet

Fast service responce, great app.

I use this app for a dynamic xml feed for a affiliate marketing.

Beauty Outlet

United Kingdom

Pandera

Great Support with Fast Response. The app is working very good. I also like the app because you can generate many feeds.

Pandera

Romania

Meaco (U.K.) Limited

Very useful to communicate with live links to Facebook Shop, Price Comparison and affiliate network. Great customer support too. Thanks for all your help Andrii.

Meaco (U.K.) Limited

United Kingdom

Looptop.se

Great shopping feed app but the outstanding selling point of this developer is the excellent support provided. Always quick with replies and adjustments to feeds if need be.

Looptop.se

Sweden

OMNES

The support received from Andrii was worth the subscription alone! The app was suggested to create Product feeds and we were able to setup and configure feeds quickly with some complex requirements for 2 of the 3 feeds. I reached out to get some support and Andrii went above and beyond to assist me in understanding my requirements and work with me to configure the additional feeds. Great app and even better support.

OMNES

United Kingdom

Akkogear.eu

Very handy plugin, we have too many SKU, this plugin saves a lot of time. We are also very satisfied with the feedback received about the product feed suggestions from the Mulwi Team, the response is very fast very helpful, thanks.

Akkogear.eu

Hong Kong SAR

Parfumfrance.com

great services, saved me lots of time with google shopping ads , great customer service as well; thank you

Parfumfrance.com

France

City Jeans

This is the best shopping feed app by far. Especially if you want to send Google Shopping the best possible feed. The app can do anything you may need in order to optimize your feed for best results on Google Ads. Also, it's not limited just to Google Shopping. You can also use it for many other platforms such as Bing Ads & Facebook.

City Jeans

USA

Ottoman Hands

Decent feed provider. The support is what makes the difference, Andrii helped me out from start to finish setting up a second currency GMC feed. Very professional.

Ottoman Hands

United Kingdom

Model Secrets

I was very happy with the support I received setting up our product feed on AWIN.

Andrii was extremely helpful and solved the problem ensuring that our feed is now 100% correct.

Model Secrets

United Kingdom

cadde374

I needed an XML that was not in their systems, as I had a need for an XML for an unknown infrastructure. Unlike other applications, they immediately entered the live chat and deciphered the language of my XML within about 5 minutes, then delivered my new XML to me. We are truly working with a successful team in this job. I'm very thankful to Mulwi and their team.

cadde374

Turkey

InnoviTechie

WOW AMAZING! ANDRII AND I WERE TRYING A CSV TO UPLOAD ON REDDIT! BUT HE WAS THERE TO FIX MY PROBLEM FOR HOURS! BEST SUPPORT EVER 5/5 STARS DONT GO ANYWHERE COME HERE! BEST FEEDS FOR HELPING

InnoviTechie

Greece

Time Resistance

The customer service was amazing and solved my issue right away; I love it when I can discuss and solve problems in the live chat rather than exchanging numerous emails. thank you again!

Time Resistance

Lithuania

Chef Bruni

I needed some help with the setup regarding the filters. Andrii quickly advised and helped me via chat support. So far I'm super happy with everything.

Chef Bruni

Slovenia

FINDRA Clothing

Really great app with amazing support. I've set the app up to run an Awin feed, when I asked some more technical questions about Google Merchant I not only got a speedy reply, but the two things I asked about were done. Recommended!

FINDRA Clothing

United Kingdom

WULF BELTTON

Great support from Alexei who worked hard to get everything to work for us. We have a quite complex setup with a Shopify Markets store but they managed to get the feeds to work with CDON after some trial and error. I can gladly recommend Omega Commerce!

WULF BELTTON

Sweden

JACK & JONES Thessaloniki/Larissa

I Used this app to make xml for marketplace. They are the best. They have perfect support. They do the xml for me with the requirements that i want. I spend so many days to find the right app and fix the xml. They fix the xml and find the solution for me in one day. Thanks a lot.

JACK & JONES Thessaloniki/Larissa

Greece

Living Simply House

It was a rocky start due to issues between Etsy and Omega but the level of customer service I've received has been second to none (Alexei has been amazing). Super simple to use and navigate, does exactly what it says it does.

Living Simply House

United Kingdom

ParrishLA

We had continuous issues integrating with Stylight due to incorrect image positions uploading through our feed. We were able to achieve a custom XML feed that selected specific images to upload to Stylight and help our store get approved. Omega Commerce was quick to respond and helped set everything up which saved us a bunch of time and frustration. This was a months long issue solved in literally 3 days- amazing!!

ParrishLA

USA

Unlimited Stories

I was looking for some feed customization and got great help to configure my feeds in 3 languages through a translation app. Now this is what you call professionnal service. I would recommend them again! It was also done in a short space of time.

Unlimited Stories

Sweden

Decords

One of the best apps for the Shopify store I have used. This app saved me hundreds of hours. I used it to list all my listings from Shopify store to CDON and Wish.com

Decords

Estonia

La La Land Store

We use it to create custom feeds with metafields data incorporated. A very reliable solution. Support is fast and very helpfull.

La La Land Store

Portugal

GGV Eyewear

Couldn't be happier with this app and the customer service. Alexei was able to create a custom template to fit our needs in a very short amount of time.

GGV Eyewear

UK

Shaping new tomorrow Denmark

We required a tool to create automated product feeds in CSV format for a partner and we have had no issues. Required a little coding on our end to get the result we needed, but works brilliantly.

Can strongly recommend this for those in the need of automating feeds. EDIT: Their customer service is brilliant - super quick and helpful.

Shaping new tomorrow Denmark

Denmark

JANIMARE

Fantastic app, helped us to integrate into several platforms without any issues. Outstanding support! All questions answered for where we were stuck how integrate certain tags into the feed, or only parts of tags.

JANIMARE

Germany

ArenaMarkt

They helped us making a custom feed for a local marketplace and after one week they added also a premade feed for that marketplace. They have very good and fast support and if you want an app that outputs xml and in specific some custom xml , this is the app you are looking for!

ArenaMarkt

Greece

Reisenthel Singapore

We’ve been searching everywhere for a way to sync our Shopify products to the Zalora marketplace and none of which works in a satisfactory manner until weeks later when we chanced upon the Mulwi Shopping Feeds. This is a god sent (and with the help of Alexei from Omega) we managed to get the entire SKU feed exported and seamlessly synced with the Zalora Singapore marketplace.

Reisenthel Singapore

Singapore

Ascopharm

We are super happy with the app and how the support team helped us set up our google shopping feed. We contacted them with numerous custom adjustments and they implemted every single one within no time. 100% recommend this app.

Ascopharm

Germany

Tričko z čtvrti

Can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products, can be used for a small e-shop up to 100 products.

Tričko z čtvrti

Czechia

Gaukpigiau

Very helpful! been using for over 2 years now. Highly recommended. Great support good functionality. Must have to expand your sales channels.

Gaukpigiau

Lithuania

Styleserver Schmuck und Accessoires

Perfect app, which allows you to create customized feeds. Very easy to use, with drag and drop interface. All export types, like csv and xml. Also many predefined templates for Google, Facebook and shopping Platforms. Metafields possible. Very fast and helpful support. Good price for a all in one solution.

Styleserver Schmuck und Accessoires

Germany

GrowGrows

Very powerful product feed app, with lots of flexibility for anything you want to connect your catalogue to.

GrowGrows

United Kingdom

IEWAREHOUSE

I would say Amazing service by Oleskii, you are an in omega commerce, end to end, checking each and every aspect, really happy that I choose omega commerce, one of the best things 1 to 1 correspondence, looking forward to opening more businesses, highly recommended, without ask Oleskii did all the things, Thank you so so much for everything

IEWAREHOUSE

Ireland

Lilla Orangeriet

Easy to use, I can't complain about anything. Everything works great. When I needed help changing the flow, I got quick support. Now everything works the way I want it to work.

Lilla Orangeriet

Sweden

Netlens

Great app for creating custom product feeds. We will be able to get it to work with Shopify Markets. The app make it possible to translate product descriptions and convert to local prices to match our correct local offerings.

Netlens

Sweden

Poolpirat

Very fast support. I can highly recommend this app. We use it with custom Feeds for billiger.de and idealo.de.

Poolpirat

Germany

Devola

Great app—used this to replace an old setup for Google Merchant Centre feeds across five websites and will expand this in the near future to cover other advertising platform feed requirements.

Allows for customised feeds for any purpose and liquid coding is possible, meaning the app can suit any business scenario or complex Shopify setup.

Devola

United Kingdom

Flowers & Plants Co

A huuuuuuuuuuuuge thank you to Andrii at Mulwi for sorting out my problem with feeds. App is second to none and support is absolutely amazing. I have spent days looking for a feed app that allows very seicific customizations and to be honest wasnt sure if I could even get that done on Mulwi but Andrii sorted the problem out within minutes. Expert support, thank you very very much. Would highly recommend.

Flowers & Plants Co

United Kingdom

Shop Statik

Amazing support. Needed to change AWIN feed, and it was like: explain the task – done! Highly recommend!

Shop Statik

United States

IBBE DESIGN France

One of the best app on Shopify to export feeds. Very simple. Support is ready to help you

Great!

IBBE DESIGN France

Italy

Independent app rating on Shopify.
300+ reviews with 4.9 star rating

Numbers we are proud of

7+
YEARS OF EXPERIENCE
200+
FEED TEMPLATES
300+
REVIEWS ON SHOPIFY
4.9
RATING ON SHOPIFY
6300+
ACTIVE FEEDS
2500+
ONLINE SHOPS USING MULWI APP

Why choose us?

Total freedom

Customize or create your own feeds, modify output using Shopify Liquid, Dynamic Attributes.

Automatic app sync with Shopify

Feeds are automatically updated when product attributes are changed on Shopify.

Fast and friendly support

We are always ready to help you via email, chat, or a live meeting.

7 free trial period

Ask our team to extend the trial period if you need more time to test the app.

Import orders

Control and process orders from marketplaces in your Shopify admin panel.

No additional charges

Our team offers free feed creation, setting up, support, and feed improvements.

Latest Articles

    how to start promoting your store on microsoft ads (bing ads) | mulwi shopping feeds blog How to start promoting your store on Microsoft Ads
Anna Menchykova Nov 06, 2024

Promoting your store with Microsoft Ads can be the breakthrough you need to expand your customer base and boost sales. With Microsoft Ads, you will get access to a unique audience less targeted by other major advertisers like Google. Although this ...

    a guide for beginners on microsoft ads (bing ads) | mulwi shopping feeds blog A Guide for Beginners on Microsoft Ads / Bing Ads
Anna Menchykova Oct 28, 2024

The Bing ad network is relatively young, having first appeared in 2009, but we believe that the heyday of Bing Ads is yet to come. Since the core values of Bing Ads are self-development and curiosity for everything new, your business will constantly ...

    how to start working on the awin affiliate network | mulwi blog Beginner`s Guide to Selling on Awin
Eugen Barilyuk Jul 03, 2024

Affiliate ecommerce continues to grow significantly, with the industry projected to be worth over $27.7 billion by 2027, jumping from $14.3 billion in 2023. The sector is a key driver of online sales, with over 80% of brands utilizing affiliate programs...

Want to talk?
Let’s book a call!

It’s time to see the Mulwi app in action.

Our expert will be glad to help you learn how the app can benefit your business.