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Bing

1. Connect your store to Microsoft (Bing) Advertising​

Microsoft will show your products on Bing Shopping only after you prove ownership of your store's website on the Microsoft Advertising platform. Follow these steps to connect your online store to the marketplace:

Steps
  1. Log in to Microsoft Advertising.
  2. Verify the website ownership.
  3. Navigate to Tools > Merchant Center > Manage stores.
  4. Click Create store.
  5. Follow the creation wizard to create your store.
NOTE

If you have verified stores in Google Merchant Center, you can import them into your Microsoft Advertising account.

2. Create the product feed​

To upload your products to Microsoft Merchant Center, you need to create and configure the product feed. Log in to your Shopify store admin and follow these steps to create the feed:

Steps
  1. Navigate to Apps > Mulwi Feeds > Feeds.
  2. Click Add Feed to generate the new feed.
  3. Choose Bing (Microsoft Advertising) feed template. The feed is created in XML format.
  4. Fill in the information on the General tab:
    • Internal name. Give your feed a descriptive name.
    • Status. Set to Active.
    • Source of prices. Set product prices from Markets or Price Lists.
    • Stock Location. Select where your stock is.
    • Exported File. Limit the amount of products in the feed, compress the feed file, or password-protect your feed if required.
    • Translation. Translate your feed if necessary.
    • Applied Filters. Filter your products if needed.
  5. On the Attributes tab, pick appropriate values for Bing's required attributes.
  6. Configure the Google Analytics tab if necessary.
  7. Click Save to finish and generate the feed.
NOTE

Product category attribute is optional on Bing.

If you want to include category information, customize your feed and add category attribute according to Bing Shopping product feed specification. You may need to use Category Mapping to map your categories to the Bing Shopping taxonomy.

3. Upload the feed​

You can upload your feed to Microsoft Merchant Center manually or via URL. Your feed file must be less than 1 GB if you upload via URL, or less than 4 MB if you upload manually. If your feed exceeds the size limits, break the feed down into multiple files.

NOTE

If you have multiple stores in one account, each of them must have unique products.

Sign in to your Microsoft Advertising account and follow these steps to upload your product feed:

Steps
  1. Navigate to Tools > Merchant Center > Feeds.
  2. Click the Create feed button.
  3. Fill in the feed information:
    • Feed name. Give your feed a descriptive name.
    • Enable publishing. Tick the checkbox to allow Microsoft to display your products on Bing Shopping.
    • Feed type. Set to Online Product.
    • Language. Select the language of your feed.
    • Country/region of sale. Select the region where you sell. The prices in the feed should be in the currency of the selected region.
  4. Pick either Automatically download file from URL or Manually Upload as the Input Method and follow the instructions below to finish the upload.
NOTE

We recommend using URL method due to automatic feed updates.

Automatically download file from URL

In the Mulwi Shopping Feeds app:

  1. Navigate to the feed you want to upload.
  2. Copy the feed URL from the Feed block.

Then, in Microsoft Advertising:

  1. Choose Automatically download file from URL.
  2. Paste the feed URL in the Source URL input field.
  3. Add authentication information in the Username and Password fields if your feed is password-protected.
  4. Change the fetch frequency in the Download schedule block if necessary.
  5. Click Create feed to finish and upload the feed.
Manually Upload

In the Mulwi Shopping Feeds app:

  1. Navigate to the feed you want to upload.
  2. Click on the feed URL in the Feed block to download the feed to your device.

Then, in Microsoft Advertising:

  1. Choose Manually Upload.
  2. Click Browse to open the file explorer.
  3. Locate the feed on your device.
  4. Select the file and click Open.
  5. Click Create feed to finish and upload the feed.
WARNING

Your feed will expire after 30 days. After it expires, Microsoft will stop publishing your products. To continue displaying products, reupload a fresh feed file regularly.