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Bing

On this page, you will find out how to:

1. Connect your store to Microsoft (Bing) Advertising​

You connect your store to Microsoft (Bing) Advertising through a respective account on its platform.

Register an account​

NOTE

In order to create a Microsoft (Bing) Advertising account, you first must get a Microsoft account.

To register on Microsoft (Bing) Advertising, follow these steps:

Steps for registering on Microsoft (Bing) Advertising
  1. Go to the Microsoft (Bing) Advertising website.
  2. Click Sign up now.
  3. Log in to your Microsoft account.
  4. Choose Create account as your option to get started and click Next.
  5. Select your Registered country and the Language you want to advertise in. When you're finished, click Next.
  6. Provide your store's website address and click Next.
  7. Choose to Create account only and click Next.
  8. Fill out your account details, such as Business name, Phone number, Business location, and Preferred time zone. When you're finished, click Next.
  9. Select your Billing country/region, Payment setting and Payment method.
  10. Tick the checkbox in the Microsoft (Bing) Advertising Terms & Conditions section to agree with the terms.
  11. Click Go live to finish setting up the account.

Claim your website​

Microsoft will show your products on Bing Shopping only after you prove ownership of your store's website.

To claim your website and connect it to Microsoft (Bing) Advertising, follow these steps:

Steps for connecting a Shopify store to Microsoft (Bing) Advertising
  1. Log in to Microsoft (Bing) Advertising.
  2. Verify the website ownership by following the instructions in this Microsoft (Bing) Advertising website verification tutorial.
  3. Create a store in the Microsoft Merchant Center by following the instructions in this Microsoft (Bing) Advertising store creation tutorial.
NOTE

You can also import verified stores from Google Merchant Center into Microsoft (Bing) Advertising if you have any.

2. Create the product feed​

To upload your products to Microsoft Merchant Center, you need to create and configure the product feed. To do this, log in to your Shopify store admin and follow these steps:

Steps for creating a Microsoft (Bing) Advertising product feed in Mulwi
  1. Go to Apps > Mulwi Feeds > Feeds.
  2. Click Add Feed to generate the new feed.
  3. Choose the Bing (Microsoft Advertising) feed template. The feed is created in XML format.
  4. In the pop-up window, select which product data to use as feed content and click Create. You can change this later in the Feed content field of the feed's general settings if necessary.
  5. Set feed's status in the This feed is currently block to Active.
  6. Fill in the general feed information:
    • Feed Internal Name. Give your feed a descriptive name.
    • Filename. Give your feed file a unique name.
    • Max Number of Items per File. Limit the amount of products in the feed.
    • Compression. Compress the feed file if necessary.
    • Protect feed with password. Password-protect your feed if necessary.
  7. In the Applied Filters section, you can use product filters to choose what products should be included in the feed.
  8. Fill in the Template section:
    • Shipping details. Fill in this section if you want to use different shipping information than in your Merchant Center.
    • Specific fields. Pick appropriate values for Bing's required attributes:
      • Gender. Specify the gender that the product is intended for: male, female, or unisex.
      • Age group. Specify the age group that the product is intended for: newborn (0-3 months old), infant (3-12 months old), toddler (1-5 years old), kids (5-13 years old), or adult (13 years old or more).
      • Product type. Specify the category assigned to the product within your store. Usually, this seller-defined category is stored in the Product Type or First Collection Title attribute.
      • Size. Select all the attributes that indicate the product's size.
      • Color. Select all the attributes that indicate the product's color.
How to fill out required attributes in Microsoft (Bing) Advertising feedFilling out required attributes in a Microsoft (Bing) Advertising feed template

  1. In the Source of prices section, you can set product prices from Markets or Price Lists.
  2. In the Stock Locations section, select from which locations you want to include stock levels and availability information.
  3. In the Translation section, you can select a language to translate your feed into.
  4. Configure the Google Analytics section if you have an analytics campaign.
  5. Click Save at the top of the page to finish and generate the feed.
NOTE

You won't be able to change the Filename after you save the feed.

After saving the new feed, you can customize it if necessary. For example, you may add an optional category attribute according to the Bing Shopping product feed specification. In this case, you may also need to use Category Mapping to map your categories to the Bing Shopping taxonomy.

NOTE

If you need help setting up, optimizing, or troubleshooting your feed, don't hesitate to contact our support team. We will be happy to assist you.

3. Upload the feed to Microsoft (Bing) Advertising​

You can upload your feed to Microsoft (Bing) Advertising via URL or manually.

NOTE

We recommend using the URL method due to automatic feed updates.

Upload Microsoft (Bing) Advertising feed via URL (HTTPS)​

NOTE

For the URL upload method, Microsoft (Bing) Advertising only supports feeds up to 1 GB in size. If your feed exceeds this limit, break the feed down into multiple files.

Also, if you have multiple stores in one account, each of them must have unique products.

First, you copy the feed's URL from Mulwi in such way:

  1. Navigate to the feed you want to upload.
  2. Find the Feed block.
  3. If you have a single file, simply click the Copy feed URL button.
  4. If you've split your feed into multiple files, first click View all feed files, and then click Copy feed URL next to the file you need.

As a result, the feed URL will be copied to your clipboard.

After that, you simply log in to your Microsoft (Bing) Advertising account and upload the feed in such way:

Steps for uploading a product feed to Microsoft (Bing) Advertising via URL
  1. Navigate to Tools > Merchant Center > Feeds.
  2. Click the Create feed button.
  3. Fill in the feed information:
    • Feed name. Give your feed a descriptive name.
    • Enable publishing. Tick the checkbox to allow Microsoft to display your products on Bing Shopping.
    • Feed type. Set to Online Product.
    • Language. Select the language of your feed.
    • Country/region of sale. Select the region where you sell. The prices in the feed should be in the currency of the selected region.
  4. Choose Automatically download file from URL as the Input Method.
  5. Paste the feed URL you've copied from Mulwi in the Source URL input field.
  6. Add authentication information in the Username and Password fields if your feed is password-protected.
  7. Change the fetch frequency in the Download schedule block if necessary.
  8. Click Create feed to finish and upload the feed.

Upload Microsoft (Bing) Advertising feed manually​

NOTE

For the manual upload method, Microsoft (Bing) Advertising only supports feeds up to 1 GB in size. If your feed exceeds this limit, break the feed down into multiple files.

Also, if you have multiple stores in one account, each of them must have unique products.

First, you download the feed file from Mulwi in such way:

  1. Navigate to the feed you want to download.
  2. Find the Feed block.
  3. If you have a single file, simply click the Download button.
  4. If you've split your feed into multiple files, first click View all feed files, and then click Download next to the file you need.

As a result, the feed file will be downloaded to your device.

After that, you simply log in to your Microsoft (Bing) Advertising account and upload the feed in such way:

Steps for uploading a product feed to Microsoft (Bing) Advertising manually
  1. Navigate to Tools > Merchant Center > Feeds.
  2. Click the Create feed button.
  3. Fill in the feed information:
    • Feed name. Give your feed a descriptive name.
    • Enable publishing. Tick the checkbox to allow Microsoft to display your products on Bing Shopping.
    • Feed type. Set to Online Product.
    • Language. Select the language of your feed.
    • Country/region of sale. Select the region where you sell. The prices in the feed should be in the currency of the selected region.
  4. Choose Manually Upload as the Input Method.
  5. Click Browse to open the file explorer.
  6. Find the feed file on your device.
  7. Select the file and click Open.
  8. Click Create feed to finish and upload the feed.
WARNING

Your feed will expire after 30 days. After it expires, Microsoft will stop publishing your products. To continue displaying products, reupload a fresh feed file regularly.