ChatGPT

On this page, you will find out how to:

• connect your Shopify store to ChatGPT Ads Manager;
• prepare a ChatGPT product feed using Mulwi;
• upload your Mulwi feed to ChatGPT Ads Manager via Hosted URL, SFTP connection, or manual upload.

NOTE

This guide covers ChatGPT Ads Manager, OpenAI's beta advertising platform. Products from your feed are only eligible for use in paid ads. They don't appear in organic ChatGPT conversations, though OpenAI may add that capability in the future.

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1. Connect your store to ChatGPT Ads Manager

You connect your store to ChatGPT Ads Manager through an advertiser account on OpenAI's platform.

Register an account

To register on ChatGPT Ads Manager, follow these steps:

Steps for registering on ChatGPT Ads Manager

1. Go to the ChatGPT Ads Manager website.
2. Sign in with your existing OpenAI account, or create a new one.
3. Complete the onboarding process, including identity verification.
4. Fill in your advertiser details: Account name, Website, Business country/region, Currency, Time zone, and Logo.
5. Set up your billing profile (business name, invoice email, billing address) and add a payment method.
6. Optionally, invite your team members to the account.

NOTE

ChatGPT Ads Manager is currently in beta and is being rolled out gradually by country. If it isn't available in your region yet, you can still create an account, and OpenAI will notify you once access opens up. See OpenAI's Ads Manager beta account setup guide for the latest details.

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2. Create the product feed

ChatGPT (OpenAI) doesn't have a ready-to-use feed template in Mulwi yet, so instead of building the feed yourself, you request one from our team. To do this, log in to your Shopify store admin and follow these steps:

Steps for requesting a ChatGPT (OpenAI) product feed in Mulwi

1. Go to Apps > Mulwi Feeds > Feeds.
2. Click Add Feed.
3. Click the search icon in the Most popular feeds block and enter ChatGPT.
4. Click the Request feed button next to the ChatGPT (OpenAI) template.
5. Fill out the contact form with your request details.
6. Click Submit.

Our support team will get back to you as quickly as possible and set up a custom ChatGPT (OpenAI) feed for your store free of charge.

Once your feed is ready, you can further customize it if necessary, for example by adjusting product filters or the feed's translation.

NOTE

If you need help setting up, optimizing, or troubleshooting your feed, don't hesitate to contact our support team. We will be happy to assist you.

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3. Upload the feed to ChatGPT Ads Manager

ChatGPT Ads Manager offers three ways to import products into a feed. You choose one in the three-dot menu of the feed row:

• Hosted URL;
• SFTP connection;
• Upload CSV or TXT.

We recommend Hosted URL for Mulwi feeds.

NOTE

During the current beta, each ad account is limited to one feed connection, and a feed can contain up to 2 million products.

Create a feed in ChatGPT Ads Manager

First, you create a feed on OpenAI's side:

Steps for creating a feed in ChatGPT Ads Manager

1. In Ads Manager, navigate to the Tools tab.
2. Select Feeds.

Opening the Feeds tab in ChatGPT Ads Manager

3. Click Create Feed.

Creating a new product feed in ChatGPT Ads Manager

4. Enter a Display name, choose how you will send products, and click Create.

NOTE

This step in Ads Manager only creates the feed. You don't need to build the feed file manually here, because Mulwi generates it. The method you choose in this window opens the matching setup panel. You can also open any of the three methods later from the three-dot menu in the feed row, as described below.

Upload the feed via Hosted URL

Hosted URL is the recommended way to upload a Mulwi feed to ChatGPT Ads Manager. OpenAI requires a stable HTTPS address for it. A Mulwi feed URL is exactly that, and it always returns up-to-date data from your Shopify store.

First, you copy the feed's URL from Mulwi in such way:

1. Navigate to the feed you want to upload.
2. Find the Feed block.
3. If you have a single file, simply click the Copy feed URL button.
4. If you've split your feed into multiple files, first click View all feed files, and then click Copy feed URL next to the file you need.

Copying the feed URL of a ChatGPT (OpenAI) feed in Mulwi

As a result, the feed URL will be copied to your clipboard.

After that, you simply add the URL to your feed in ChatGPT Ads Manager:

Steps for uploading a product feed to ChatGPT Ads Manager via Hosted URL

1. In Ads Manager, navigate to the Tools tab and select Feeds.
2. In the feed row, open the three-dot menu.
3. Select Hosted URL.
4. Paste the feed URL you've copied from Mulwi into the File URL field and click Connect.

Pasting the Mulwi feed URL into the File URL field

5. In the Preview and verify file step, review the detected data and click Upload.

And that's it! Ads Manager will now import the products from your Mulwi feed URL. For more details, see Check the feed processing.

Upload the feed via SFTP connection

With this method, ChatGPT Ads Manager gives you SFTP credentials, and Mulwi uploads the feed to OpenAI's server on a schedule. It suits technical teams that prefer server-to-server uploads.

First, get your SFTP connection details from Ads Manager:

Steps for getting your SFTP connection details

1. From the feed row, open the three-dot menu.
2. Select Edit SFTP Connection.

Opening the SFTP connection details from the Feeds list

3. Choose Password as your authentication method.

Selecting the Password authentication method

4. Follow the connection guide in Ads Manager to connect to the SFTP server.

SFTP connection details provided by ChatGPT Ads Manager

Keep the host, port, user, and password from this step handy. You'll need to enter them into Mulwi next.

Then, connect Mulwi to this SFTP server:

Steps for uploading a product feed to ChatGPT Ads Manager via SFTP

1. Navigate to the feed you want to upload for the ChatGPT (OpenAI) channel.
2. In the Feed block, choose the FTP/SFTP Upload option and click Manage FTP/SFTP.

Opening the FTP/SFTP settings of a ChatGPT (OpenAI) feed in Mulwi

3. Fill out the FTP/SFTP Upload section using the connection details from Ads Manager:
   • Auto Upload. Set the upload frequency (for example, every 12 hours), or choose Disabled for manual uploads.
   • Protocol. Select SFTP (SSH).
   • Host. Enter the host address provided by Ads Manager.
   • Port. Enter the port provided by Ads Manager.
4. In the Login details, set the Authorization type to Password, then enter the User and Password provided by Ads Manager.
5. In the Extra settings, specify the Upload Directory only if required. Otherwise, leave it empty.

Filling out the FTP/SFTP Upload section for a ChatGPT (OpenAI) feed

6. Click Save, then click Check connection to confirm it's valid.

NOTE

The connection details screen in Ads Manager showed sftp.commerce.openai.com as the host and 443 as the port. These looked like fixed values, but double-check them against your own SFTP connection details panel, since Ads Manager is still in beta and may differ per account.

And that's it! Mulwi will now upload your feed automatically according to the Auto Upload frequency you've set. You can also click Upload Now for an immediate upload.

Triggering an immediate upload after the connection is confirmed

WARNING

If Auto Upload is set to Disabled, Mulwi won't upload new feeds automatically. In this case, you must trigger uploads manually by clicking Upload Now. If you don't upload the feed regularly, the products will disappear from Ads Manager after 2 weeks.

Upload the feed manually

First, you download the feed file from Mulwi in such way:

1. Navigate to the feed you want to download.
2. Find the Feed block.
3. If you have a single file, simply click the Download button.
4. If you've split your feed into multiple files, first click View all feed files, and then click Download next to the file you need.

As a result, the feed file will be downloaded to your device.

After that, you upload it in ChatGPT Ads Manager:

Steps for uploading a product feed to ChatGPT Ads Manager manually

1. In Ads Manager, navigate to the Tools tab and select Feeds.
2. In the feed row, open the three-dot menu.
3. Select Upload CSV or TXT.
4. Choose the feed file you've downloaded from Mulwi.

WARNING

According to OpenAI's documentation, products (items) expire after 2 weeks. That's why manual upload is suitable only for getting started or testing. For permanent work, use Hosted URL or SFTP with Auto Upload enabled.

Check the feed processing

After you import the products, wait for Ads Manager to process the feed. Depending on the feed size, this can take from a few minutes to a few hours. You can see the processing status and any errors in Upload History in Ads Manager.