Shopify Product Feeds

What is a Shopify Product Feed?

A Shopify product feed is simply a text file with a list of your products. A feed has all the information your customers want to know about your goods, such as product title, description, category, price, availability, and image links. A product feed is a quick and reliable way to export product data to various platforms where you plan to sell your goods, such as marketplaces, affiliate networks, price aggregators, and product comparison sites. With a product feed you can also promote your products on popular search engines and social media networks.

Connect Shopify product feed to price aggregators and product comparison sites

People love bargains. Businesses that know and use this rule come out on top. Many shoppers come to price aggregators and product comparison sites in search for the best deals. But your business can find a great deal on these sites too: display your products next to competitors and attract customers to your store with the best offers.

However, adding your Shopify product feed to multiple price aggregators and product comparison sites is quite challenging. Each platform has unique requirements for the feed structure. You forget to add even one product attribute – and the whole feed becomes invalid. In addition, platforms only support product feeds with a specific file format, such as XML, CSV, TXT, and XLSX. A platform using CSV feeds will instantly reject your Shopify XML product feed.

We have a solution for these problems. With our feed management software you can effectively organize product feeds in Shopify and easily use these feeds to connect with any supported platform. Our vast library of feed templates, extensive feed customization options, and expert support team will help you quickly master feed management and expand sales through new channels.

How to create a Shopify product feed

We’ve made the process of creating a product feed simple and user-friendly. Here’s how you set up a product feed on Shopify using Mulwi in just a few easy steps:

1. Install the Mulwi Shopping Feeds App. Go to the Shopify App Store and install Mulwi app.
2. Create a new feed. In your Shopify admin dashboard, go to Apps > Mulwi Feeds > Feeds and click the “Add Feed” button.
3. Select a feed template. Click on “Show all feeds” and pick a template for your preferred platform from our list of pre-installed options. You can also create a custom XML, CSV, TXT, or XLSX feed.
4. Add information to your feed. Let customers know everything about your products. Use Shopify markets and feed translation to talk with customers in their language. Include your custom metafields to tell even more. Don’t forget to map product categories with those the platform uses and filter out the products you don’t need.
5. Save and review your feed. Finally, click the “Save” button to create your new Shopify product feed. Be sure to check the "Quality Control" section to see if there are any issues with your feed that need to be fixed.

What benefits can you get from using a Shopify product feed?

It’s only natural to think about benefits before taking risks. Here are several reasons why you should use a product data feed on Shopify:

• Easily connect to new sales channels. In just a few clicks you can begin attracting customers from popular marketplaces, product comparison sites, and price aggregators to your store. Most platforms require you to simply copy your product feed URL from Shopify and add it to your merchant account to get started.
• Automate product listings. Shopify product feeds instantly sync with changes in your store and always keep your product lists up-to-date across all your platforms. Set up feed automation once and say goodbye to manual updates, errors, and inconsistencies.
• Improve store visibility. Do you want your products to be at the top of the search results? Shopify product feed with relevant keywords in product titles and descriptions enhances your listing rankings and helps potential customers find your products more easily through search engines.
• Expand marketing campaigns. Use your feeds to embrace new marketing strategies and increase your average order value. For instance, you can cross-sell relevant products and use retargeting to engage customers who have previously shown interest in your store.

Connect your store to the world’s major marketplaces today

Mulwi shortened the distance between your store and the world’s major marketplaces – now you’re just a single file away! All you need to do is decide how to submit your product feed to the marketplace:

• You can share your Shopify product feed URL. This is the easiest way. You connect your feed once and then it’s regularly updated on its own.
• If you’re more tech-savvy, you can set up an SFTP connection. It’s similar to the URL method, but with extra security and more frequent feed updates.
• You can manually upload the feed from your computer. An old-fashioned, yet reliable way. However, you will need to upload the new feed each time your products change.

Why wait any longer? Install Mulwi Shopping Feeds to organize your Shopify product feeds, grow your business, and start boosting your sales today!